SF Group

SF Corporation Public Company Limited, based in Bangkok, Thailand, was established as a limited company in 1998 by Suwat Thongrompo.

The Thongrompo family is from Eastern Thailand, where its Samarn Film Co operated cinemas since the 1970s in Chonburi, Rayong and Chanthaburi.

The company become known as SF Cinema City in 1999 when it opened its first multiplex in Bangkok on the seventh floor of MBK Center. The company is still primarily centered in Bangkok and the Eastern Seaboard provinces. However, in 2005, the company expanded to southern Thailand by opening SFX Central Festival cinema in Phuket Town. A branch of SF Cinema City branch in the Jungceylon complex on Patong Beach followed in October 2007.

Also in 2007, the company undertook an overhaul branding change, with the corporate name SF Group adopted in March 2007.

- ‘SF World Cinema ‘,

‘SFX Cinema’,

‘SF Cinema’,

‘Emprive Cineclub’ -

Theaters and locations

As of 2018, SF Group has 63 branches throughout Thailand, mainly concentrated in Bangkok and in eastern Thailand. The chain's brands include:

SF World Cinema (SFW) - The group's flagship cinema located at CentralWorld Shopping Complex.

SFX Cinema (SFX) – "Boutique Chic" are more luxurious.

SF Cinema (SFC) – Large multiplex theaters that are packaged with restaurants, bowling lanes and karaoke booths, usually taking up an entire floor in a shopping centre.