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Private company

SHEGLAM

Cosmetics brand

SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, Founded in Singapore, SHEGLAM uses direct-to-consumer business model. The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers promote its products.2 It was founded by Sylvia Fu.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2019Founded1

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SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, Founded in Singapore, SHEGLAM uses direct-to-consumer business model. The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers promote its products.2

Corporate structure

SHEGLAM is part of a group headed by Shein. 4 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Shein People's Republic of China
    • SHEGLAM Singapore
    • Everlane Subsidiary ยท San Francisco, California, United States
    • SHEIN Germany Subsidiary

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

Founded by Sylvia Fu in 2019.1

Leadership

Who has led SHEGLAM, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • cosmetics

Listed on Wikidata.1

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 2019Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2