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Sheilas' Wheels

UK car insurance brand

Sheilas' Wheels is a car insurance and now household and travel insurance brand based in the United Kingdom that was initially targeted exclusively towards women, after research showed that female drivers were generally more cautious, made fewer claims and had different requirements to men.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

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Sheilas' Wheels is a car insurance and now household and travel insurance brand based in the United Kingdom that was initially targeted exclusively towards women, after research showed that female drivers were generally more cautious, made fewer claims and had different requirements to men. This changed in March 2011 however, as a consequence of the EU Gender Directive, which stated that "insurers in Europe will have to charge the same prices to women and men for the same insurance products without distinction on the grounds of sex", giving insurance companies until 20 December 2012 to elimina2

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