Shirin Asal Food Industrial Group

The company was established in 1990 in Tabriz, East Azerbaijan province. It began operations as a small workshop primarily producing biscuit sandwiches wrapped in chocolate. Over the subsequent decades, the company significantly expanded its infrastructure and product lines to include cocoa processing, dairy production, and animal husbandry. The group is notable for being the only fully integrated confectionery manufacturer in Iran, processing cocoa beans directly rather than relying on imported cocoa liquor or powder.

Shirin Asal manufactures approximately 1,000 distinct stock keeping units (SKUs) across a wide variety of categories to serve different market segments. The group's diverse product portfolio encompasses confectionery items such as chocolates, marshmallows, toffees, jelly products, and hard candies, alongside baked goods including biscuits, cakes, wafers, cookies, and crackers. In addition to sweets, the company produces dairy items like milk, cheese, butter, and cream, as well as industrial raw materials such as cocoa powder, cocoa butter, and cocoa mass. The group also maintains agro-industrial operations that produce oil seeds, conserved foods, and animal husbandry products. These goods are marketed under several brand names, including Shirin Asal, Albina, Ace, and Salmin.

In 2018, Shirin Asal Group acquired the Moghan Agro-Industrial & Livestock Company, a major state-owned enterprise located in Ardabil province, through a privatization auction. The deal included vast tracts of farmland, orchards, and livestock facilities utilized for agriculture and animal husbandry. However, the privatization process faced scrutiny from Iranian authorities and local protests regarding the valuation and transparency of the sale, which subsequently led to legal interventions and the annulment of the transfer.