The story
Founded by Ben Pasternak.1
Private company
Simulate
American food technology company
SIMULATE (formerly known as NUGGS) is a food technology company headquartered in SoHo, Manhattan which manufactures plant-based alternatives to meat products. The company was founded in 2018 by Ben Pasternak and Sam Terris and was acquired by plant-based investor Ahimsa in 2024.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
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SIMULATE (formerly known as NUGGS) is a food technology company headquartered in SoHo, Manhattan which manufactures plant-based alternatives to meat products. The company was founded in 2018 by Ben Pasternak and Sam Terris and was acquired by plant-based investor Ahimsa in 2024.2
Leadership
Who has led Simulate, and when. Pick a name to see everywhere that person has worked.
- FounderBen Pasternak1
Links
- WikipediaSimulate (company)
- WikidataQ107299169
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataSimulate on Wikidata
- 2WikipediaSimulate on Wikipedia
- 3Wikimedia CommonsSimulate photo by Mx. Granger, CC0