Private company

Simulmatics Corporation

American former data science firm

The Simulmatics Corporation was a private U.S. data science firm that used computation to conduct large scale behavior analysis. The corporation was founded in 1959 by Ed Greenfield, an advertising agent on Madison Avenue, and ceased operation in 1970, after a series of bad publicity and financial troubles led to its ultimate collapse.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

The Simulmatics Corporation was a private U.S. data science firm that used computation to conduct large scale behavior analysis. The corporation was founded in 1959 by Ed Greenfield, an advertising agent on Madison Avenue, and ceased operation in 1970, after a series of bad publicity and financial troubles led to its ultimate collapse.2

Sources

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