The story
Serko was founded in 2007 by Darrin Grafton and Robert Shaw, based on a previous business idea. In 2012 Serko received a $2.3 million NZD grant from Callaghan Innovation, the R&D investment arm of the New Zealand Government, and commenced an international expansion, opening a development office in Xi'an, China. Serko was subsequently listed on the New Zealand Stock Market in 2014. With the new capital raising, Serko purchased Incharge, an expense provider in 2014, and Arnold Travel Technology in 2015 from Expedia Group. In 2018 Serko launched into the North America market and purchased InterplX in 2019. In 2019, Booking Holdings purchased 4.7% of Serko through a capital raising of $17.5 million NZD, as part of its Booking for Business expansion plans
In 2024, Serko announced that it had agreed to buy corporate travel booking platform, GetThere, from Sabre for US$12M. On 6 January 2025, Serko announced that they had completed the transaction with Sabre with CEO, Darrin Grafton, adding “we are investing US$100 million over the next three years to advance our platform technology to build the travel platform of the future. In time, this platform will power all of Serko’s products, including GetThere, Zeno and Booking.com for Business with data and AI built in to help you take advantage of emerging technology capabilities.”
In November 2025, Serko announced a "workforce reshaping" aimed at cutting up to 60 roles, primarily aiming for $12 million in annualised savings, as reported by the National Business Review. Despite the cuts, the company continues to hire in other areas and recently added 70 staff in India.
In March 2026, Serko announced a new product, serko.ai for release in May 2026.
From Wikipedia’s article on Serko, shared under CC BY-SA 4.0.3