The story
SmartAsset launched in July 2012 by CEO Michael Carvin and CTO Philip Camilleri as a Y Combinator startup company. The company's product offering initially revolved around home buying. It expanded to include tools, financial calculators and articles about personal finance topics, including taxes, retirement, banking and investing.
The company launched a platform called Captivate that enables financial publishers to host its tools on their own online content in 2015.
In 2018, SmartAsset launched SmartAdvisor, a lead generation platform that connects consumers with financial advisors.
SmartAsset's personal finance studies and coverage have been cited by CNBC, the Wall Street Journal, Fast Company, CBS News, and others.
From Wikipedia’s article on SmartAsset, shared under CC BY-SA 4.0.4