Private company

SmugMug

Logo: SmugMug, Public domain, via Wikimedia Commons3

Paid image sharing, image hosting service, and online video platform

SmugMug is a paid image sharing, image hosting service, and online video platform on which users can upload photos and videos. The company also facilitates the sale of digital and print media for amateur and professional photographers. In 2018, SmugMug purchased Flickr.2 It was founded by Don MacAskill.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2002Founded1

SmugMug is a paid image sharing, image hosting service, and online video platform on which users can upload photos and videos. The company also facilitates the sale of digital and print media for amateur and professional photographers. In 2018, SmugMug purchased Flickr.2

Corporate structure

SmugMug sits at the top of its group. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • SmugMug Mountain View
    • Flickr Subsidiary

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

Founded by Don MacAskill in 2002.1

SmugMug was founded by son and father team Don and Chris MacAskill and launched on November 3, 2002.

The company was started without any venture capital funding, and for a time was run out of the MacAskill family home. In a 2007 article, the Los Angeles Times wrote:

They started on a shoestring budget in 2002, not moving into real offices in Mountain View, Calif., until April. Before that, the MacAskills and their employees set up shop in the five-bedroom home of Chris and his wife, Toni. Engineers bunked two to a bedroom. Blow dryers and vacuums routinely blew circuit breakers. Barking yellow Labrador retrievers chased tennis balls up and down the stairs.

In 2010, two petabytes of photos were stored on the Amazon S3 service.

On April 20, 2018, SmugMug acquired Flickr from Yahoo (while it was briefly known as Oath). SmugMug and Flickr are certified benefit corporations committed to preserving photographic history.

From Wikipedia’s article on SmugMug, shared under CC BY-SA 4.0.4

Leadership

Who has led SmugMug, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • image hosting service

Listed on Wikidata.1

In conjunction with its print service, SmugMug has a service aimed at professional photographers. Professional accounts have the ability to add custom digital watermarkings to their photos. They can also sell prints and digital downloads of their photos through the SmugMug interface with their own pricing.

From Wikipedia’s article on SmugMug, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Subsidiaries

  • Flickr

From Wikidata.1

Timeline

  1. 2002Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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