The story
The airline was founded in 2002, when a group of Belgian investors (companies, financial institutions and regional investment companies, as well as the Brussels and Walloon governments) set up SN Airholding, headed by Étienne Davignon. After the 2001 collapse of Sabena, Belgium's then flag carrier airline, Belgium was left without a national airline for a few months. In February 2002, SN Airholding took over the Belgian airline DAT, a subsidiary of Sabena, and changed its trading name to SN Brussels Airlines.
In 2002, a strategic reorganization started, led by the former CEO Peter Davies.
On 12 April 2005 SN Brussels took holding control of Virgin Express and on 31 March 2006 they announced their merger. On 7 November 2006 they announced at a press conference held at Brussels Airport that the new airline would be called Brussels Airlines.
From Wikipedia’s article on SN Brussels Airlines, shared under CC BY-SA 4.0.3
