Private company

SNS Reaal

Dutch bank

SNS REAAL was a Dutch financial institution in insurance and banking which focused on the private market and small to medium businesses. It became a government-owned corporation after its nationalisation in 2013 and in 2017. The services to private and corporate clients are mainly from SNS Bank and insurance brand REAAL.2 It ceased to exist in 2015.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1997Founded1
Sneltramhalte Westplein
Photo: Public domain, via Wikimedia Commons4

SNS REAAL was a Dutch financial institution in insurance and banking which focused on the private market and small to medium businesses. It became a government-owned corporation after its nationalisation in 2013 and in 2017.2

The story

In 1997, SNS founded subsidiary SNS Asset Management, a company focussing on microfinance.

In 1998, SNS founded Proteq Dier & Zorg (English: "Animal and care"), a wholly owned subsidiary providing insurance for pets. In 2014, it was rebranded as Reaal Dier & Zorg.

From Wikipedia’s article on SNS Reaal, shared under CC BY-SA 4.0.3

Products and brands

  • retail banking

Listed on Wikidata.1

SNS REAAL has operated the following brands at different points in time.

Banking:

SNS Bank, bank (part of De Volksbank).

ASN Bank, bank (part of De Volksbank).

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BLG Wonen, bank (part of De Volksbank).

RegioBank: intermediate bank (part of De Volksbank).

Insurance:

DBV Hypotheken (via AXA).

Winterthur Nederland (via AXA).

Proteq, insurer with direct distribution channel (via Reaal).

Route Mobiel: roadside assistance service (part of Vivat).

Zwitserleven: pension insurance (part of Vivat).

SNS Asset Management: asset for institutional investors (later Actiam).

Actiam (part of Vivat).

Proteq levensverzekeringen: life insurance (part of Vivat).

SRLEV NV: holding company name of Reaal, also the trades as Europe Life, Extra Medium, Happy Service Insurance, Insurance Hooge Huys, Hooge Huys Virtual Workshop, and REAAL Virtual Workshop

Real estate:

Bouwfonds Property Finance: financier property and holding company (later Propertize)

Other brands:

SNS Securities: investment banking and securities brokerage (via SNS Bank, later part of NIBC Bank).

From Wikipedia’s article on SNS Reaal, shared under CC BY-SA 4.0.3

Acquisitions

The bank used the money raised as part of the IPO for acquisitions and in particular wanted to buy an insurance company. 2006 and 2007 saw three major acquisitions: Bouwfonds, AXA, and Zwitserleven.

Bouwfonds

In the summer of 2006, Bouwfonds Property Finance (BPF) was acquired, which was part of Bouwfonds Nederlandse Gemeenten NV, a former semi-public company that is mainly focused on owner-occupied homes and mortgages. The fund was fully privatized in 2005, because the latter municipalities sold their shares to the new owner ABN AMRO. In 2005, BPF had a net profit of €87 million. After the acquisition, the part resumed its activities under the name SNS Property Finance.

Seller ABN AMRO received €810 million for this activity. SNS REAAL strengthened in this way its position in the small to medium business market, and reduced its dependence on the mortgage market. At end of 2006, the loan portfolio of SNS Property Finance's was valued at €8.8 billion, of which 77% was in the Netherlands. Eventually, this acquisition ended up disastrous for SNS REAAL. The depreciation on real estate purchase eventually led to the forced nationalization of SNS REAAL on 1 February 2013.

AXA

In early June 2007 it was announced that SNS Reaal took over the Dutch activities of the French insurance group AXA for an amount of €1.75 billion. This acquisition included AXA Nederland, Winterthur Nederland, and DBV Hypotheken.

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This was partly financed by the issuance of new shares. After this acquisition, SNS was the fifth player in the Dutch insurance market. Only Eureko, ING, Fortis and Aviva have a larger share. The acquisition increases the market share, on the basis of the premium, to over 9%.

SNS discontinued its use of the AXA and Winterthur brands, in 2007 it started full integration of AXA Nederland and Winterthur Nederland activities into Zwitserleven.

In 2009, SNS announced the DBV Hypotheken brand would be discontinued and fully integrated as well.

Zwitserleven

In November 2007, SNS REAAL acquired the Dutch and Belgian activities of Zwitserleven. With this takeover, SNS REAAL became the second-largest pension and life insurance company in the Netherlands. SNS reportedly paid €1.5 billion, which was almost 17 times the annual profit for the acquisition.

From Wikipedia’s article on SNS Reaal, shared under CC BY-SA 4.0.3

Timeline

  1. Sep 30, 2015Dissolved Dissolved1
  2. 1997Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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