The bank used the money raised as part of the IPO for acquisitions and in particular wanted to buy an insurance company. 2006 and 2007 saw three major acquisitions: Bouwfonds, AXA, and Zwitserleven.
Bouwfonds
In the summer of 2006, Bouwfonds Property Finance (BPF) was acquired, which was part of Bouwfonds Nederlandse Gemeenten NV, a former semi-public company that is mainly focused on owner-occupied homes and mortgages. The fund was fully privatized in 2005, because the latter municipalities sold their shares to the new owner ABN AMRO. In 2005, BPF had a net profit of €87 million. After the acquisition, the part resumed its activities under the name SNS Property Finance.
Seller ABN AMRO received €810 million for this activity. SNS REAAL strengthened in this way its position in the small to medium business market, and reduced its dependence on the mortgage market. At end of 2006, the loan portfolio of SNS Property Finance's was valued at €8.8 billion, of which 77% was in the Netherlands. Eventually, this acquisition ended up disastrous for SNS REAAL. The depreciation on real estate purchase eventually led to the forced nationalization of SNS REAAL on 1 February 2013.
AXA
In early June 2007 it was announced that SNS Reaal took over the Dutch activities of the French insurance group AXA for an amount of €1.75 billion. This acquisition included AXA Nederland, Winterthur Nederland, and DBV Hypotheken.
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This was partly financed by the issuance of new shares. After this acquisition, SNS was the fifth player in the Dutch insurance market. Only Eureko, ING, Fortis and Aviva have a larger share. The acquisition increases the market share, on the basis of the premium, to over 9%.
SNS discontinued its use of the AXA and Winterthur brands, in 2007 it started full integration of AXA Nederland and Winterthur Nederland activities into Zwitserleven.
In 2009, SNS announced the DBV Hypotheken brand would be discontinued and fully integrated as well.
Zwitserleven
In November 2007, SNS REAAL acquired the Dutch and Belgian activities of Zwitserleven. With this takeover, SNS REAAL became the second-largest pension and life insurance company in the Netherlands. SNS reportedly paid €1.5 billion, which was almost 17 times the annual profit for the acquisition.