The story
Founded by John Bello in 1996, in Norwalk.1
Private company
SoBe
American drink brand
Sobe (stylized as SoBe) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida.2 It was founded by John Bello.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
1996Founded1
- HeadquartersPurchase1
- Founded inNorwalk1
- Websitewww.sobe.com
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Sobe (stylized as SoBe) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida.2
Leadership
Who has led SoBe, and when. Pick a name to see everywhere that person has worked.
- FounderJohn Bello1
Products and brands
- drinking water
Listed on Wikidata.1
Timeline
- 1996Founded Founded in Norwalk1
Links
- Websitewww.sobe.com1
- WikipediaSoBe
- WikidataQ7548977
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataSoBe on Wikidata
- 2WikipediaSoBe on Wikipedia