Società Torinese Automobili Rapid

Ceirano family background

The Ceirano brothers, Giovanni Battista, Giovanni, Ernesto and Matteo, were influential in the founding of the Italian auto industry, being variously responsible for: Ceirano; Welleyes (the technical basis of F.I.A.T.); Fratelli Ceirano; S.T.A.R. / Rapid (Società Torinese Automobili Rapid); SCAT (Società Ceirano Automobili Torino); Itala and S.P.A. (Società Piemontese Automobili). Giovanni's son Giovanni "Ernesto" was also influential, co-founding Ceirano Fabbrica Automobili (aka Giovanni Ceirano Fabbrica Automobili) and Fabrica Anonima Torinese Automobili (FATA).

In 1888, after eight years apprenticeship at his father's watch-making business, Giovanni Battista started building Welleyes bicycles, so named because English names had more sales appeal. In October 1898 Giovanni Battista and Matteo co-founded Ceirano GB & C and started producing the Welleyes motor car in 1899. In July 1899 the plant and patents were sold to Giovanni Agnelli and produced as the first F.I.A.T.s - the Fiat 4 HP. Giovanni Battista was employed by Fiat as the agent for Italy, but within a year he left to found Fratelli Ceirano & C. which in 1903 became Società Torinese Automobili Rapid (S.T.A.R.) building cars badged as 'Rapid'. In 1904 Matteo Ceirano left Ceirano GB & C to create his own brand - Itala. In 1906 Matteo left Itala to found S.P.A. (Società Piemontese Automobili) with chief designer, Alberto Ballacco. In 1906 Giovanni founded SCAT (Società Ceirano Automobili Torino) in Turin. In 1919 Giovanni and Giovanni "Ernesto" co-founded Ceirano Fabbrica Automobili (aka Giovanni Ceirano Fabbrica Automobili) and in 1922 they took control of Fabrica Anonima Torinese Automobili (FATA).

History

Giovanni Bastista and Matteo Ceirano left F.I.A.T. in 1901 to found Fratelli Ceirano & C. In 1903, Matteo left to found ITALA. In 1904 Giovanni Batista Ceirano transformed Fratelli Ceirano & C. into Società Torinese Automobili Rapid, using the name Rapid as a trademark. Production moved to a 50,000 square meters plant in Barriera di Nizza, Turin, where 500 people worked. The initial share capital was 2,000,000 lire, which in 1905 amounted to 5,000,000. Annual production was 600 units per year.

In the year 1911, 100 vehicles were produced.

Around 1905 Giovanni Battista suffered poor health and retired to Bordighera on the coast of Liguria, so Rodolfo Chio Maggi was appointed chief designer while Giovani Battista Maggi and Alfonso Scott took over the management.

During World War I the factory produced both trucks and armaments, up to 4,000 artillery shells per day.

After World War I, Rapid opened a repair-shop for all brands, but the aftermath of the war meant that in 1921 the company was liquidated and absorbed by S.P.A. (Società Piemontese Automobili), a company founded by Matteo Ceirano, and Cyclecar Italiana Petromilli (C.I.P.).

In 1925 Giovanni Agnelli converted the Rapid factory at Barriera di Nizza, Turin, into 'Officine Meccaniche Villar Perosa S.p.A.' (RIV) to manufacture ball bearings. In 1926 FIAT, headed by Agnelli, absorbed S.P.A. (Società Piemontese Automobili).