Private company

Standard Brands

American foods company

Standard Brands was a packaged foods company, formed in 1929 by J. P. Morgan & Co. with the merger of: Fleischmann Company Royal Baking Powder Company E. W. Gillett Company of Canada (1929) - Toronto-based baking goods company (maker of Magic Baking Powder) founded by P. W. Gillett in 1852 Widlar Food Products Company Chase & Sanborn Coffee Company By 1940, it was the number-two brand of packaged goods after General Foods.2 It ceased to exist in 1981.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1929Founded1
  • HeadquartersNew York City1

Standard Brands was a packaged foods company, formed in 1929 by J. P. Morgan & Co. with the merger of: Fleischmann Company Royal Baking Powder Company E. W. Gillett Company of Canada (1929) - Toronto-based baking goods company (maker of Magic Baking Powder) founded by P. W. Gillett in 1852 Widlar Food Products Company Chase & Sanborn Coffee Company By 1940, it was the number-two brand of packaged goods after General Foods.2

Timeline

  1. 1981Dissolved Dissolved1
  2. 1929Founded Founded1

Sources

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