SteelSeries

SteelSeries was founded as Icemat in 2001 by Jacob Wolff-Petersen. The company's original name was Soft Trading, and it was changed to SteelSeries in 2007. Soft Trading made the Icemat and SteelPad mouse mats, which influenced the company's eventual name change. In 2008, SteelSeries acquired Ideazon, a North America-based developer and manufacturer of gaming peripherals.

Michael von Essen-Mueller, the company's first CEO, helped the company establish its brand and grow to a global footprint. In 2007, SteelSeries hired Bruce Hawver as CEO. The company saw tremendous growth over the next five years as it expanded its portfolio and channels, developed the SteelSeries Engine platform, and added partnerships across the esports and the gaming ecosystem.

In 2012, SteelSeries received investments of undisclosed amounts from U.S.-based private equity firm Catterton Partners and China-based private equity firm ClearVue Partners.

In 2016, SteelSeries introduced its Arctis line of gaming headsets initially consisting of the Arctis 3, Arctis 5, and Arctis 7.

Their popular products include its Rival and Sensei series of mice, Arctis headsets, and Apex keyboards. They also have made 5XL mousepads (QcK line). SteelSeries often creates limited edition collaborations, such as the Valve CS:GO Howl Edition mouse and mousepad, and the CD Projekt Cyberpunk 2077 headset.

In 2019, SteelSeries introduced the Apex Pro gaming keyboard, which used OmniPoint Hall-effect magnetic switches to allow users to adjust the actuation point of individual keys.

In July 2019, SteelSeries was acquired by Axcel, a Nordic private equity firm.

In April 2020, SteelSeries acquired Nahimic audio software developer A-Volute, and in December 2020, SteelSeries acquired gaming accessory manufacturer KontrolFreek.