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Private company

Sterling Motor Cars

Logo: strlco.com3

Brand name of automobile marketed in the United States by ARCONA

Sterling was a brand name of automobiles marketed in the United States and Canada by Austin Rover Cars of North America (later renamed Sterling Motor Cars), a division of the Rover Group company of the United Kingdom. It was sold in North America from 1987 to 1991, during which time Rover was in collaboration with Honda of Japan.2 It is headquartered in Miami.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1987Founded1

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1989 Sterling 827SLi
Photo: Sterlingfixer, CC BY-SA 3.0, via Wikimedia Commons4

Sterling was a brand name of automobiles marketed in the United States and Canada by Austin Rover Cars of North America (later renamed Sterling Motor Cars), a division of the Rover Group company of the United Kingdom. It was sold in North America from 1987 to 1991, during which time Rover was in collaboration with Honda of Japan.2

Timeline

  1. 1991Dissolved Dissolved1
  2. 1987Founded Founded1

Sources

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