Private company

Strawberry

Logo: Strawberry Hospitality Group AS, Public domain, via Wikimedia Commons4

Hospitality companies of Norway

Strawberry (formerly known as Nordic Choice Hotels) is one of the largest hotel companies in Scandinavia with over 250 hotels in the Nordics and the Baltics and over 20,000 employees. It is a franchisee of Choice Hotels International.2 It is headquartered in Stockholm.1 Its chief executive is Torgeir Silseth.1 Its revenue was NOK 11.5 billion in 2019.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1990Founded1
  • Industryhospitality industry, hotel industry1
  • HeadquartersStockholm1
  • Websitewww.strawberry.no
  • Legal formaksjeselskap1
  • LEI894500ZY59VKHAYB2M583
  • StatusActive3
  • LEI statusLapsed (not renewed)3
  • Registered addressLyngby Hovedgade 4, 2800 Kongens Lyngby, Denmark3
  • Registered withDanish Business Authority, 387319983
Frederik Stangs gate 22-24
Photo: Kjetil Ree, CC BY-SA 3.0, via Wikimedia Commons5

Strawberry (formerly known as Nordic Choice Hotels) is one of the largest hotel companies in Scandinavia with over 250 hotels in the Nordics and the Baltics and over 20,000 employees. It is a franchisee of Choice Hotels International.2

Corporate structure

Strawberry sits at the top of its group. 2 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Strawberry Kongens Lyngby, Denmark
    • Nordic Leisure Travel Group Subsidiary ยท Sweden

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Leadership

Who has led Strawberry, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • hotel

Listed on Wikidata.1

Subsidiaries and ownership

Subsidiaries

  • Nordic Leisure Travel Group

From Wikidata.1

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

  • 201911.5B NOK1

Timeline

  1. 1990Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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