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Private company

Ströer Media

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons4

German advertising company

Ströer SE & Co. KGaA is a German out-of-home advertising, online advertising, billboards and street furniture company with headquarters in Cologne.2 It employed 2,380 people in 2014.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1990Founded1
  • Industryinternet marketing, out-of-home advertising, street furniture1
  • HeadquartersCologne1
  • Websitewww.stroeer.de
  • Legal formSE & Co. KGaA1
  • Kind of organizationPartnership limited by shares1
  • LEI529900MBF3N1ATE553783
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressStröer Allee 1, 50999 Köln, Germany3
  • Registered withLocal Court Köln, HRB 869223

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Large-screen digital advertising in Dresden by the Ströer company - Text advert for a state visit - Mayor Hilbert wants to show Macron Dresden on Tuesday - Note - Cancellation due to unrest in France
Photo: Lupus in Saxonia, Public domain, via Wikimedia Commons6

Ströer SE & Co. KGaA is a German out-of-home advertising, online advertising, billboards and street furniture company with headquarters in Cologne.2

Corporate structure

Ströer Media sits at the top of its group. 10 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Ströer Media Köln, Germany
    • Statista Hamburg, Germany
    • D+S communication center management Subsidiary · Hamburg, Germany
    • Ströer DERG Media Subsidiary · Cologne, Germany
    • Ströer Media Brands GmbH Subsidiary · Berlin, Germany
    • Internet BillBoard a.s. Subsidiary · 100% · Ostrava, Czechia
    • StayFriends.de Subsidiary · Germany
    • Stroer Digital Commerce GmbH (Ströer Digital Commerce GmbH) Subsidiary · Köln, Germany
    • Stroer SSP GmbH (Ströer SSP GmbH) Subsidiary · München, Germany
    • T-Online Subsidiary · Germany

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

What it owns

What Ströer Media reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Stakes and holdings (Wikidata)

Things Wikidata records the company as owning, with the share when stated.1

Products and brands

Ströer SE & Co. KGaA is an outdoor advertising, online advertising, billboards and street furniture company with headquartered in Cologne. Aside from Germany, the company's core markets are Poland, Spain, the Netherlands, Belgium and the United Kingdom. The publicly traded company is listed in the SDAX and the Prime Standard segment of the Frankfurter Börse. In 2019, the revenue was 1.6 billion euro.

From Wikipedia’s article on Ströer, shared under CC BY-SA 4.0.5

Subsidiaries and ownership

Subsidiaries

Also owns

From Wikidata.1

Acquisitions

  1. Dec 2015Acquired Statista1
  2. Aug 2015T-Online became a subsidiary1

In 2014, Ströer acquired the brand GIGA Television, which continues to run it with the former founders.

In November 2015, Ströer acquired T-Online's (Germany's biggest Internet service provider) online portal, and in December 2015, Ströer acquired a 78.8% stake in Statista for €57 million. Ströer acquired the remaining stake in Statista in 2019.

In 2016, Ströer acquired StayFriends from United Online. StayFriends is now officially run by Ströer's T-Online.

From Wikipedia’s article on Ströer, shared under CC BY-SA 4.0.5

Employees over time

  • 20142,3801

Timeline

  1. 1990Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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