Private company

Studillac

Studillac is a name given to an American customized aftermarket car assembled in Rockville Centre, New York between 1953 and 1955, comprising a hard-top Studebaker Starliner coupé fitted with an OHV 210–250 hp Cadillac V8 engine. Bill Frick Motors charged from $1500 to $1795 (manual 3-speed vs automatic) for the conversion or about $4500 to $5000 for a complete car. An option was a dual-range Hydra-Matic transmission.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

STUDEBAKER CHAMPION-3721
Photo: Janee, CC BY-SA 3.0, via Wikimedia Commons3

Studillac is a name given to an American customized aftermarket car assembled in Rockville Centre, New York between 1953 and 1955, comprising a hard-top Studebaker Starliner coupé fitted with an OHV 210–250 hp Cadillac V8 engine. Bill Frick Motors charged from $1500 to $1795 (manual 3-speed vs automatic) for the conversion or about $4500 to $5000 for a complete car. An option was a dual-range Hydra-Matic transmission. Other extras included leather, wire wheels (bolt-on or Borrani knock-off), electric tachometer, etc.2

Sources

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