The story
Sul América Companhia Nacional de Seguros de Vida was founded in December 1895 by entrepreneur D. Joaquim Sanchez de Larragoiti, who operated in the life insurance segment in the Brazilian market.
In 1918, the company launched Insurance for Partners, Employers and Employees, the first group life insurance service in the Brazilian market. SulAmérica magazine was launched two years later. In the 1920s, the company began to offer other services such as Automobile and Personal Accident Insurance.
In 1925, SulAmérica opened its new headquarters building, in the center of Rio de Janeiro.
In 1969, SulAmérica went public and was traded on the Rio de Janeiro Stock Exchange. A year later, in 1970, SulAmérica began its health operations through post-payment plans.
With the expansion of services in 1987, SulAmérica began private pension operations, called SulAmérica Previdência Privada.
In January 2019, SulAmérica installed vending machines selling travel insurance in the São Paulo–Guarulhos International Airport. In August 2019, SulAmérica Seguros sold its automobile insurance operations to Allianz for R$3 billion.
From Wikipedia’s article on SulAmérica Seguros, shared under CC BY-SA 4.0.4