Private company
Supermarket Direct
Logo: Letterhead on letter from Supermarket Direct Limited, Non-free logo, via Wikipedia3
British online grocer
Supermarket Direct was a pioneering online grocer, providing a home grocery shopping and delivery service in London from October 1995. The company sold Sainsbury's-provided groceries until it was bought by Somerfield and integrated into the Somerfield Direct home shopping service.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
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Supermarket Direct was a pioneering online grocer, providing a home grocery shopping and delivery service in London from October 1995. The company sold Sainsbury's-provided groceries until it was bought by Somerfield and integrated into the Somerfield Direct home shopping service.2
Links
- WikipediaSupermarket Direct
- WikidataQ30595138
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataSupermarket Direct on Wikidata
- 2WikipediaSupermarket Direct on Wikipedia
- 3