Private company

Supermetrics

Logo: supermetrics.com4

Finnish software company

Supermetrics Oy is a Finnish software-as-a-service (SaaS) company that develops tools for data integration and marketing intelligence. Headquartered in Helsinki, Finland, the company's core business is to automate the process of collecting data from various online marketing and sales platforms and moving it into reporting, analytics, and data storage destinations.2 It was founded by Mikael Thuneberg.1 It employed 400 people in 2025.1 Its revenue was €59 million in 2024.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2013Founded1
  • Industrydata management, digital marketing, software engineering1
  • HeadquartersKluuvi1
  • Founded inEspoo1
  • Websitesupermetrics.com
  • Legal formosakeyhtiö1
  • LEI7437000LZGRLNOPVQ4883
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressKaivokatu 10, FI-00100 Helsinki, Finland3
  • Registered withFinnish Patent and Registration Office, 2552282-53
Supermetrics headquarters office in Helsinki
Photo: Kaktusvehka, CC BY-SA 4.0, via Wikimedia Commons5

Supermetrics Oy is a Finnish software-as-a-service (SaaS) company that develops tools for data integration and marketing intelligence. Headquartered in Helsinki, Finland, the company's core business is to automate the process of collecting data from various online marketing and sales platforms and moving it into reporting, analytics, and data storage destinations.2

The story

Founded by Mikael Thuneberg in 2013, in Espoo.1

Leadership

Who has led Supermetrics, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • analytics
  • data visualization software

Listed on Wikidata.1

Subsidiaries and ownership

Owners

From Wikidata.1

Employees over time

  • 20254001

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

Supermetrics revenue by year159.0M EUR in 2024+9733% since 2015
020.0M EUR40.0M EUR60.0M EUR2015: 600.0K EUR600.0K EUR20152016: 1.6M EUR1.6M EUR2016+167%2017: 2.2M EUR2.2M EUR2017+38%2018: 6.2M EUR6.2M EUR2018+182%2019: 13.6M EUR13.6M EUR2019+119%2020: 24.0M EUR24.0M EUR2020+76%2021: 36.1M EUR36.1M EUR2021+50%2022: 51.0M EUR51.0M EUR2022+41%2023: 56.0M EUR56.0M EUR2023+10%2024: 59.0M EUR59.0M EUR2024+5%
  • 202459.0M EUR1
  • 202356.0M EUR1
  • 202251.0M EUR1
  • 202136.1M EUR1
  • 202024.0M EUR1
  • 201913.6M EUR1

Timeline

  1. Jan 1, 2023New chief executive Anssi Rusi becomes CEO1
  2. 2013Founded Founded in Espoo1
  3. 2010New chief executive Mikael Thuneberg becomes CEO1

Sources

The numbers on this page point here. Each one links to the record it came from.

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    Company websiteSupermetrics logo
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