Private company
Superunie
Logo: Paul vH, CC0, via Wikimedia Commons3
Dutch wholesale purchasing cooperative
Superunie is a Dutch wholesale purchasing cooperative among 10 supermarket companies. Several of these 10 represent multiple supermarket brands (including brand licensing franchises). In total Superunie supplies about 1,800 stores in the Netherlands.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- Websitewww.superunie.nl
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Superunie is a Dutch wholesale purchasing cooperative among 10 supermarket companies. Several of these 10 represent multiple supermarket brands (including brand licensing franchises). In total Superunie supplies about 1,800 stores in the Netherlands. Superunie has a market share of about 30% of the Dutch supermarket sector.2
Products and brands
Superunie offers several housebrands to its members:
G'woon (Boni, Deen, Hoogvliet, Jan Linders, Coop, MCD Supermarkten and Vomar);
Plus (PLUS);
1 de Beste (Dirk and DekaMarkt);
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Spar (Spar).
Members have the following Superunie brands in their stores:
First Choice Cola (cola)
Bonbébé (babyfood)
TopVit (dairy product)
Melkan (dairy product)
Bumblies (babycare)
Vismarine (fish)
Daily Chef (instant meal)
Schuttersbier (beer)
Bon Appetit (nuts, cheeses, salades)
Bakkers Weelde (cake)
Derlon (cosmetics)
From Wikipedia’s article on Superunie, shared under CC BY-SA 4.0.4
Timeline
- 1956Founded Founded1
Links
- Websitewww.superunie.nl1
- WikipediaSuperunie
- WikidataQ2614066
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataSuperunie on Wikidata
- 2WikipediaSuperunie on Wikipedia
- 3Wikimedia CommonsSuperunie logo by Paul vH, CC0
- 4