The story
The company was founded on 1 January 1997 by the merger of the two state companies, Penninglotteriet (lit. 'The money lottery') and Tipstjänst (lit. 'Betting service'). The headquarters is located in Visby, Sweden.
Tipstjänst was founded in 1934, and later nationalized in 1943. Erik Bergqvist and two other founders owned the only private shares in the company until a reorganization in the 1970s. By the 25th anniversary of Tipstjänst in 1959, the company had taken bets totalling SEK 1.8 billion (equivalent to SEK 27.15 billion in 2023).
On January 1, 2019, Sweden brought in new laws that ended the state-run online gambling company's monopoly and opened the market to private operators.
Starting from 2 November 2020, Erika Svanström became the new head of public affairs of Svenska Spel. Since April 2019, she has been an independent advisor on public affairs questions at the company.
From Wikipedia’s article on Svenska Spel, shared under CC BY-SA 4.0.5