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Private company

Synovate

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons3

Former market research company

Synovate was a market research company with more than 100 offices in 62 countries. It was acquired by Ipsos in 2011 which combined to be the third largest in the world.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1994Founded1

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Synovate was a market research company with more than 100 offices in 62 countries. It was acquired by Ipsos in 2011 which combined to be the third largest in the world.2

The story

Synovate was one of the largest firms specializing in custom research (customized ad hoc research). They called themselves the most "curious" people in the world. Divisions included Synovate Healthcare, Synovate Business Consulting, Synovate Customer Experience, Synovate Censydiam and Motoresearch.

Synovate was owned by the Aegis Group. It was formed from the acquisition of a number of market research firms such as Blackstone, Market Facts, Censydiam, ISIS Research, Tribi, Symmetrics, Proactive Insights, and AMI.

Synovate was sold by the Aegis to Ipsos on 11 October 2011 for £525 million (€595 million) The combination of the 5th and 6th largest market research companies formed the 3rd largest market research company in the world with offices in 84 countries. Ipsos announced the agreement on 27 July 2011, and financed the acquisition through a new debt financing of €250 million. Synovate was fully integrated into Ipsos early in 2012.

From Wikipedia’s article on Synovate, shared under CC BY-SA 4.0.4

Timeline

  1. 1994Founded Founded1

Sources

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