Tajín

The combination of chili and lime is a classic one in traditional Mexican cuisine and is commonly used on fruits and vegetables.

Tajín Clásico was created in 1985 by Horacio Fernández, who wanted to recreate in powdered form the flavors of a sauce made by his grandmother. Fernández named the product after the pre-Columbian archaeological site of El Tajín in the eastern Mexican state of Veracruz, which he visited and was impressed by, after realizing that ají, meaning chili, shares three of the same letters. Tajín Clásico entered the U.S. market in 1993, building a plant in Houston; Tajín became a commonly used condiment in Texas. In the 2000s, the brand expanded internationally.

The manufacturer, Empresas Tajín, was founded in Guadalajara, Mexico, in 1985 by Horacio Fernández, who originally sold the blend store-to-store; the company is located in Zapopan, Jalisco, Mexico. Several other manufacturers, including Trader Joe's, Trechas, and Lawry's, make competitor products.