The story
Tareyton began as a variation of Herbert Tareyton cork-tipped non-filter cigarettes (whose slogan was, "There's something about them you'll like"). As filters gained in popularity in the late 1950s, Tareyton was created in 1954 as the filtered version of Herbert Tareyton, minus the cork tip. Tareyton is currently produced by R.J. Reynolds Tobacco Company, and can be found on the internet and specialty tobacco stores, but is no longer sufficiently popular to be stocked in many stores or receive marketing and advertising from R.J. Reynolds.
Tareyton's filter features a two-part design of fiber and activated charcoal.
From Wikipedia’s article on Tareyton, shared under CC BY-SA 4.0.4