The story
Founded by Akram Ojjeh in 1975.1
TAG was formed in 1977 by Syrian businessman Akram Ojjeh and was, until his death, led by Chief Executive Officer Mansour Ojjeh, the son of the founder.
One of the first contracts obtained by TAG (Al Mansour, Ets. Akkram Ojjeh, dept. Housing TAG) came from the Saudi Government (presumably for the Royal Saudi Air Force) for works on airports in Riyadh, Tabuk and Khamis Musheit (Abha) (IATA: RUH, TUU and ABH) starting in 1977. A lot of works were subcontracted to the Belgian company CFE S.A., located in Brussels, who leased a Boeing 707 from Sabena Airlines (callsign OO-SJH, mixed cargo/pax) to transport personnel and materials to/from Saudi Arabia. The OO-SJH carried the TAG logo on its tail for some 3 years.
In 1985, TAG Group (Holdings) S.A. purchased Swiss watchmaker Heuer. TAG Group combined the TAG and Heuer brands to create the TAG Heuer brand and also gave its newly acquired watchmaking subsidiary the combined TAG Heuer name. Under TAG Group's ownership, TAG Heuer modernized its product line and significantly increased worldwide sales. LVMH purchased the TAG Heuer subsidiary in 1999 for US $740 million. TAG Group is now primarily a holding company for Ojjeh's shareholdings in TAG Aviation and McLaren Group.
From Wikipedia’s article on Techniques d'Avant Garde, shared under CC BY-SA 4.0.4