Technogym

Entrepreneur Nerio Alessandri in the early 1980s began building a prototype of an exercise machine in the garage of his home in Cesena. He used a public telephone booth because he had no telephone at home, and got help from his brother Pierluigi Alessandri, from his then girlfriend and now wife Stefania, and from friends and neighbours who became his first collaborators. He left his job as a designer at a company in Cesena that manufactured automatic machines for packaging fruit, and rented a warehouse in Gambettola. In 1985, Technogym launched its first complete strength training line, and in 1986 it presented Unica, a home training multistation.

In 1990, the company added its first cardiovascular training line. In 1992, Technogym defined its wellness concept as "a lifestyle based on regular physical activity, a balanced diet and a positive attitude", adding the slogan "The Wellness Company" to the company logo. The wellness concept was proposed as an alternative to the American concept of fitness. In 1996 the company introduced Wellness System, the first software to manage people's training programs at the gym.

In 2000 it launched the Selection line, and in 2002 it launched Excite, the first cardiovascular training line with an integrated TV screen.

The company has been an official supplier for numerous Olympic Games.

In 2012, the company introduced MyWellness Cloud, the evolution of the Wellness System that allows users to access their own personalized workout program on Technogym connected equipment, wherever they are, in the gym, in hotels, in medical centres, at home or outdoors through a dedicated app.

In July 2014, Technogym partnered with industrial designer Antonio Citterio to create a sleek line of home gym equipment. The Personal Line integrates tablet-style console called VISIOWEB that runs on an Android platform.

In August 2014, the 2016 Summer Olympics in Rio announced it was choosing Technogym as an exclusive supplier.

On 29 September 2012, the new Technogym Village was officially inaugurated in Cesena, with the presence of the President of the Italian Republic Giorgio Napolitano, the ministers Corrado Passera, Piero Gnudi and Renato Balduzzi, and the former President of the United States Bill Clinton. The new headquarters was designed by architect Antonio Citterio.