The story
Founded by Rodney Mullen.1
Mullen explained the origin of the brand in a 2010 interview:
I didn’t feel it was legitimate to just build another truck like an Indy [Independent Truck Co.]. I thought, ‘How can I do it differently?’ The way I skate was flip tricks—setting up your feet and landing... I wanted to build a truck that would help you do those kind of things better. I wanted to build a truck that doesn’t turn that well because that’s going to help me. If you want that other truck, it’s already there. I don’t feel I deserve a place by copying someone else. That is the value I’ve always got from skateboarding—to be part of something bigger.
From Wikipedia’s article on Tensor Trucks, shared under CC BY-SA 4.0.4