The story
The Courtney Group was formed in 1973 as a taxi hire firm in Bracknell by William Courtney-Smith, and moved into coach hire in the 1980s. In 2000 Courtney Coaches commenced its first local route, 53 (Wexham Park Hospital - Maidenhead - Bracknell). This was taken over by First Berkshire & The Thames Valley in 2003. The company expanded dramatically in January 2004 when all seven local routes in Maidenhead were taken over from First Berkshire.
In September 2006 Courtney Coaches had its licence revoked by the Traffic Commissioner. An appeal was launched, operations continued and the decision overturned by the end of 2006. Between 2005 and 2007, a park & ride service was operated between Maidenhead town centre and a temporary site at Stafferton Way. The Stafferton Way site had been used to provide replacement parking during a period in which a town centre car park was shut.
In October 2007 the company introduced a unique ticketing system, ETMSS, which uses mobile computer technology to replace fare charts and reporting software with one computerised system. Other features include the ability to modify fares from anywhere using the internet, GPS tracking of individual buses and reduced insurance costs as a result of this, and the ability to calculate fares, cash exchanges and refunds. The cost of installation was reportedly paid back within the first 12 months.
The routes in Maidenhead were changed significantly in early 2009. However, changes to the stopping pattern on route 6 (Maidenhead — Windsor) received criticism from some residents and were further changed in April 2009.
Further expansion came in January 2009, when the shuttle service between Didcot Parkway station and Milton Park was expanded from one bus to two using a new low-floor double-deck vehicle at a cost of £175,000. Over 400 passes for the service were issued to workers prior to its introduction.
Courtney moved its depot from Downmill Road, Bracknell to Hogwood Lane Industrial Estate in Finchampstead in late 2010. The company announced a change of trading name to Courtney Buses in late 2011. In November 2011 Courtney began operation of a new Christmas park & ride service in Windsor. There was more expansion during 2014, when four contracted routes in the Bracknell area, along with nine contracted routes in the Wokingham area, were taken over by Courtney following the withdrawal of Thames Travel.
In July 2015, Courtney Buses took over the operation of nine routes in Bracknell previously operated by First Berkshire & The Thames Valley.
In December 2017, it was announced that Reading Buses was to take on three services withdrawn by First Berkshire & The Thames Valley in the Slough area. A fourth route was later added. The Thames Valley Buses name, historically associated with Thames Valley Traction, was used for the new services. Operation began on 20 January 2018.
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In January 2018, Courtney Buses expanded into Slough after taking over four routes in the area, which until that point, had been operated by First Berkshire & the Thames Valley.
Reading Buses ownership
In March 2019, the business was purchased by Reading Buses.
In November 2019, Courtney Buses began to merge gradually with Thames Valley Buses, a process which was completed in April 2021, with the whole company being renamed as Thames Valley. The first routes to receive the new branding included route 5 from Slough-Cippenham and the Green Line route 703 from Bracknell-Ascot-Windsor-Slough-Heathrow Airport. Courtney-branded routes in the Windsor and Slough areas, including routes 2 (Dedworth-Windsor-Slough), 10 (Dedworth-Datchet-Wraysbury-Heathrow Airport), 10A (Slough-Datchet-Wraysbury-Heathrow Airport, formerly service 11), 10S (Slough-Churchmead School) and 15 (Slough-Eton-Eton Wick-Maidenhead) were also amalgamated into the Thames Valley brand. A new simplySlough & Windsor fare zone was also introduced, including Heathrow Airport but excluding Legoland.
In February 2020, a new Heathrow circular route 459 (via Colnbrook, Iver and Langley) was launched.
The Thames Valley Buses livery consists of a grey base with a green ‘valley of colour’ for routes in the Slough area, with lilac for the Heathrow routes, although the latter has been withdrawn (except for a 10A journey from Slough to Churchmead School during term time) due to cuts in bus funding from Heathrow.
In August 2020, the Thames Valley brand was introduced to the Wokingham area, with 3 Alexander Dennis Enviro200s transferred from Reading Buses in their existing ‘Little Orange’ livery, but with the branding changed to ‘Thames Valley Wokingham’. With sister company Newbury & District's Bombay Sapphire contract ending in September of that year, it released an Enviro200 MMC to return to the Thames Valley fleet, receiving the finalised grey and orange livery for the Wokingham area routes. Reading Buses’ simplyBracknell & Wokingham Zone was expanded to cover the Courtney/Thames Valley routes in the respective areas, along with a new simplySouth Bracknell for the Southern Bracknell housing estates prior to this in January of that year.
In October 2020, the Thames Valley brand was launched in Maidenhead, with a grey and purple livery. At the same time, duplicated numbers in the area were resolved, as services 4 (clockwise) and 4A (anti-clockwise) (Maidenhead-Paley Street-Shurlock Row-Waltham St Lawrence) were renumbered 234 and 235 respectively, as First Berkshire & the Thames Valley also operate a bus service numbered as 4 in the town, along with there being two service 5's at Courtney/Thames Valley Buses. This resulted in the Maidenhead service 5, which operates to Farmers Way via Wootton Way Shops, being renumbered as the 3. A new, expanded simplyMaidenhead zone was also introduced.
In April 2021, services 10 and 459 were withdrawn due to Heathrow Airport Holdings cutting funding for buses, as a result of the COVID-19 pandemic, therefore the routes were deemed to no longer be sustainable to operate. However, term time journeys from Slough to Churchmead school for pupils at the school only, will continue to operate as the 10A. The Thames Valley name was also applied across the entire company. Thames Valley Buses have also won the tender for the evening and Sunday journeys on route 12 (Slough-Burnham-Priory Estate) from Slough Borough Council, to supplement First Berkshire & the Thames Valley's Monday-Saturday daytime services.
From Wikipedia’s article on Thames Valley Buses, shared under CC BY-SA 4.0.3