Private company
The General
Logo: Permanent General Companies, Inc., Public domain, via Wikimedia Commons3
Automotive Insurance Company
The General Insurance, doing business as The General, founded in 1963, is a licensed insurance agency that is a subsidiary of Sentry Insurance that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance; The General brand remained as a separate brand.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- Industryinsurance industry1
- HeadquartersNashville1
- Websitewww.thegeneral.com
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The General Insurance, doing business as The General, founded in 1963, is a licensed insurance agency that is a subsidiary of Sentry Insurance that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance; The General brand remained as a separate brand.2
Products and brands
- vehicle insurance
Listed on Wikidata.1
Timeline
- 1963Founded Founded1
Links
- Websitewww.thegeneral.com1
- LinkedInwww.linkedin.com/company/the-general1
- WikipediaThe General (insurance)
- WikidataQ17089786
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataThe General on Wikidata
- 2WikipediaThe General on Wikipedia
- 3Wikimedia CommonsThe General logo by Permanent General Companies, Inc., Public domain