Private company

The Oodie

Australian loungewear brand

The Oodie is an Australian e-commerce loungewear brand best known for its oversized, wearable blanket products. Founded in 2018 by entrepreneur Davie Fogarty, the brand gained widespread popularity during the COVID-19 pandemic and has since reported more than A$600 million in cumulative sales.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

The Oodie is an Australian e-commerce loungewear brand best known for its oversized, wearable blanket products. Founded in 2018 by entrepreneur Davie Fogarty, the brand gained widespread popularity during the COVID-19 pandemic and has since reported more than A$600 million in cumulative sales.2

Sources

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