Private company

The Smiley Company

Logo: The Smiley Company, PD, via Wikipedia3

British brand licensing company

SmileyWorld Limited, trading as The Smiley Company, is a brand licensing company based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

SmileyWorld Limited, trading as The Smiley Company, is a brand licensing company based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries.2

Sources

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