The story
Founded by Li Jinyuan in 1995.1
Tiens Group was founded in 1995 by Li Jinyuan. Tiens entered the international market in 1997. The company's initial product offerings included traditional Chinese medicinal products, calcium tablets, and instant coffee. In 2008, they reported having 12 million MLM distributors worldwide, including more than 40,000 in Germany, and 40 million customers, mostly in Russia, with approximately 60,000 in Germany. In 2014, they reported having 200,000 distributors in Uganda. The company also has market partners in Indonesia, Hungary and Kazakhstan.
The base company's products are dietary supplements and massagers. The company's production facilities are located in the Tianjin New Technology Industrial Park. Sales of goods occur through a network marketing system, distribution networks of the office-warehouse system, as well as through online stores.
The group is represented by the following companies: Tiens Biotech Group, Inc. (USA, Delaware); Tianjin Tianshi Group Co., LTD (PRC); Tianshi International Holdings Group Ltd. (British Virgin Islands); Tianjin Tianshi Biological Engineering Co. Ltd (PRC); Tianjin Tianshi Pharmaceuticals Co., Ltd (PRC); Tianjin Tianshi Life Resources Co., Ltd (PRC); Tianjin Tianshi Biological Development Co., Ltd (PRC); Tiens Yihai Co., Ltd (PRC).
The corporation's headquarters is located in the Henderson Center in Beijing. The main production areas, measuring more than 0.26 km2, are located in the Wuqin New Technology Introduction Zone of Tianjin city. The company also operates a manufacturing facility in Vietnam.
The company has established long-term partnerships with such worldwide companies as L'Oreal, Pfizer Pharmaceuticals and Shiseido.
To promote its products, the company establish contracts with mass sports athletes from different countries, whom it calls "ambassadors". Over 50 sportsmen are involved. Among them are Uzbekistani gymnast Oksana Chusovitina, Russian athletes Alexandra Trusova and Varvara Subbotina.
In Russia, Tiens Group has been engaged in direct sales since 2010. As of the beginning of 2023, Russia-based OOO "Tianshi" has 8 of its own divisions in Moscow, Yekaterinburg, Irkutsk, Krasnodar, Kazan, Novosibirsk, St. Petersburg, Ufa, as well as about 80 partner offices in different regions. According to a company representative, about 10 thousand independent distributors are involved in direct sales of the company's products in Russia, and the number of regular customers is about 120 thousand. The company cooperates with several Russian industries. In 2022, the company announced that it would invest $500 thousand in the search and development of local production facilities in Russia.
From Wikipedia’s article on Tiens Group, shared under CC BY-SA 4.0.4