The story
Time was founded in 1987 by Roland Cattin.
Time products became popular in the early 1990s, through sponsorship of Pedro Delgado in 1988, then multiple Tour de France winner Greg LeMond in his 1989 Tour de France victory, followed by multiple Tour de France winner Miguel Indurain.
From Wikipedia’s article on Time (bicycle company), shared under CC BY-SA 4.0.4