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Private company

Torpedo7

New Zealand outdoor equipment retail chain

Torpedo7 was a New Zealand retailer that owned and operated several online stores, including Torpedo7 (a retailer of sports and outdoor equipment), 1-day.co.nz (an online daily deals site), and Number One Fitness (which sells exercise equipment). Founded in 2004 by mountain bike enthusiast Luke Howard-Willis and his father, Guy Howard-Willis, Torpedo7 is based in Hamilton, New Zealand.2 It is part of The Warehouse Group.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2004Founded1

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Torpedo7 was a New Zealand retailer that owned and operated several online stores, including Torpedo7 (a retailer of sports and outdoor equipment), 1-day.co.nz (an online daily deals site), and Number One Fitness (which sells exercise equipment). Founded in 2004 by mountain bike enthusiast Luke Howard-Willis and his father, Guy Howard-Willis, Torpedo7 is based in Hamilton, New Zealand.2

Corporate structure

Torpedo7 is part of a group headed by The Warehouse Group. 6 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • The Warehouse Group Auckland
    • Torpedo7
    • Noel Leeming Subsidiary
    • The Warehouse Subsidiary · New Zealand
    • TheMarket Subsidiary · New Zealand
    • Warehouse Stationery Subsidiary

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 2004Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2