Tous

In 1920, Salvador Tous Blavi and his wife Teresa Ponsa Mas opened a small watch repair workshop that progressively grew in prominence in the jewelry industry. In 1965, Salvador Tous, the son of the founder, married Rosa Oriol — the pair pooled their talents, experience and creativity for the purpose of designing a new style of jewelry. As of 2024, the company operates more than 600 stores in more than 40 countries, with Mexico, the United States and Poland as its main markets after Spain.

Since 1920, TOUS has created jewelry as the company's core-business, but also produces a broad range of accessories, such as bags, watches, perfumes, eyeglasses, textiles and small leather goods. As of 2012, the company produced 30 annual collections. Since 2014, the company has produced more than one million jewelry pieces a year at its own factory in Sabadell.

In 2015, the company sold a 25% stake to the Swiss investment fund Partners Group, the first time it had opened its capital to an outside investor. The Tous family repurchased that stake in December 2024, returning to full family ownership.

In 2021, to mark its centenary, Tous carried out a brand evolution that included a new corporate purpose ("We Craft a World of Joy"), a redefinition of its values around boldness, creativity and humor, and the launch of the "Bold Bear", a three-dimensional version of the brand's classic bear emblem.

In 2023, the company launched SUOT Studio, a creative laboratory led by Marta Tous focused on exploring new forms of expression in contemporary jewelry. In 2025, Tous renewed Tous Atelier, its high-jewelry line, with a contemporary creative direction drawing on the brand's artisanal heritage.