Private company

Tradedoubler

Swedish digital marketing company

Tradedoubler is a global affiliate marketing network and a provider of performance marketing and technology. The company was founded in Stockholm, Sweden, by Felix Hagnö and Martin Lorentzon in September 1999. Since 2014, Matthias Stadelmeyer is leading the company as president and CEO.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1999Founded1
  • HeadquartersStockholm1
  • Founded inStockholm1
  • Legal formaktiebolag1
  • Listed onNasdaq Stockholm AB1
  • LEI549300VR2P8X3F1UOX133
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressCentralplan 15, 3tr, 111 20 Stockholm, Sweden3
  • Registered withSwedish Companies Registration Office, 556575-74233

Tradedoubler is a global affiliate marketing network and a provider of performance marketing and technology. The company was founded in Stockholm, Sweden, by Felix Hagnö and Martin Lorentzon in September 1999. Since 2014, Matthias Stadelmeyer is leading the company as president and CEO.2

Corporate structure

Tradedoubler is part of a group headed by UNIFY GROUP. 3 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • UNIFY GROUP Boulogne Billancourt, France
    • Tradedoubler 53% · Stockholm, Sweden
      • R Subsidiary · Mougins, France

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0). Each entity in the chart links to its source.

The story

In 1999 the company was established in Sweden by Martin Lorentzon and Felix Hagnö.

Since 2005 Tradedoubler has been listed on NASDAQ Stockholm.

In 2016, the French media group Reworld Media became Tradedoubler's majority owner by acquiring a 19.1% stake in the company. In 2017, Reworld Media increased its shareholding in Tradedoubler to 40%. In 2023 their shareholding in Tradedoubler is at 51.8%.

From Wikipedia’s article on Tradedoubler, shared under CC BY-SA 4.0.4

Products and brands

  • affiliate network

Listed on Wikidata.1

Subsidiaries and ownership

Parent company (GLEIF)

Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Timeline

  1. Dec 31, 2025Parent Directly consolidated by UNIFY GROUP3
  2. 1999Founded Founded in Stockholm1

Sources

The numbers on this page point here. Each one links to the record it came from.

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