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Private company

Tradera

Logo: Tradera, Public domain, via Wikimedia Commons3

Tradera online-marketplace company

Tradera.com is an online marketplace based in Stockholm, Sweden. With its 3,6 million members, 6 million weekly visits and more than 3 million listings at any given point (2024), it's the largest marketplace in the Nordics for sustainable shopping. Items are sold from both private consumers and businesses and are ranging from fashion and interior design to tech and collectibles.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1999Founded1

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Tradera.com is an online marketplace based in Stockholm, Sweden. With its 3,6 million members, 6 million weekly visits and more than 3 million listings at any given point (2024), it's the largest marketplace in the Nordics for sustainable shopping. Items are sold from both private consumers and businesses and are ranging from fashion and interior design to tech and collectibles. Although Tradera welcomes members from all over the world, most are from within the EU and Sweden. Tradera was originally based completely on auctions, but today visitors can purchase both new and second hand items through auctions as well as fixed price listings. Tradera was founded in 1999 but was acquired by eBay Inc. in 2006, which already owned the financial tech company PayPal. When eBay and PayPal were separated in 2015, Tradera became part of PayPal. Since PayPal's sale of Tradera in 2021, Tradera has once again become a Swedish company.2

The story

Tradera was founded in 1999 with Daniel Kaplan as CEO. The objective was to create a service to decrease the distance between collectors in Europe who wanted to trade various types of exclusive jewelry. It was originally intended to be a small project but investors became interested and invested in the company, which led to rapidly increasing expansion plans. However, after about a year in a luxurious office at Norrmalmstorg in Stockholm the company ran out of money as a result of the IT bubble bursting.

In 2003, the company had regained its strong position and in 2004 it had about 400 000 members. In April 2006 the company was acquired by eBay Inc. for 365 million SEK, and in 2011 the member count was up to 2,5 million. When eBay and PayPal split in 2015, Tradera became a part of PayPal. Since PayPal's sale of Tradera in 2021, Tradera has once again become a Swedish company.

From Wikipedia’s article on Tradera, shared under CC BY-SA 4.0.4

Timeline

  1. 1999Founded Founded1

Sources

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