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TRLA on NYSE

Trulia

Logo: DesignStudio for Trulia, Public domain, via Wikimedia Commons4

Online real estate marketplace

Trulia is an American online real estate marketplace which is a subsidiary of Zillow. It facilitates buyers and renters to find homes and neighborhoods across the United States through recommendations, local insights, and map overlays that offer details on commute, schools, churches and nearby businesses. Founded in 2005, Trulia is based in San Francisco, California, and it is owned and operated by Zillow Group, Inc. Trulia is a registered trademark of Trulia, LLC.3 It was founded by Pete Flint and Sami Inkinen.1 Its shares trade on NYSE under the symbol TRLA.1 Wikipedia text CC BY-SA 4.0

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Last updated Oct 21, 2026.

Overview

2006Founded1

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  • TickerTRLA on NYSE1
  • Industryreal estate industry1
  • HeadquartersSan Francisco1
  • Websitewww.trulia.com
  • Incorporated inDE5
  • Business address535 Mission Street, Suite 700, San Francisco, Ca 941055
  • Filer categoryLarge accelerated filer5

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Trulia is an American online real estate marketplace which is a subsidiary of Zillow. It facilitates buyers and renters to find homes and neighborhoods across the United States through recommendations, local insights, and map overlays that offer details on commute, schools, churches and nearby businesses.3

Corporate structure

Trulia is part of a group headed by Zillow. 4 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Zillow Seattle, Washington, United States
    • Trulia San Francisco
    • HotPads.com Subsidiary · San Francisco
    • Zillow India Private Limited Subsidiary · Bangalore, India

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

What it owns

What Trulia reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$70.7M7 Dec 31, 2014$33.5M7 Dec 31, 2013+110.8%
Accumulated depreciation$20.9M7 Dec 31, 2014$11.2M7 Dec 31, 2013+86.3%
Property and equipment, net$49.8M7 Dec 31, 2014$22.3M7 Dec 31, 2013+123.2%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$198.8M7 Dec 31, 2014$225.6M7 Dec 31, 2013−11.9%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$255.9M7 Dec 31, 2014$255.9M7 Dec 31, 20130%
Intangible assets, net (excluding goodwill)$102.6M7 Dec 31, 2014$117.9M7 Dec 31, 2013−13.0%
Finite-lived intangibles, gross$124.0M7 Dec 31, 2014$123.8M7 Dec 31, 2013+0.2%
Accumulated amortization$21.4M7 Dec 31, 2014$5.9M7 Dec 31, 2013+262.3%
Finite-lived intangibles, net$102.6M7 Dec 31, 2014$117.9M7 Dec 31, 2013−13.0%

The story

Founded by Pete Flint and Sami Inkinen in 2006.1

Founding

Trulia's founders British Pete Flint and Finnish Sami Inkinen met at Stanford Graduate School of Business. In 2004, while looking for off-campus housing amidst studying for his MBA, Flint discovered that the local real estate information available online was often insufficient, out of date or both. Flint and Inkinen took this opportunity to simplify the process of finding a new home through technology. Flint was the CEO and Chairman from inception to acquisition. Trulia was incorporated on the 1st of June 2005.

Growth

In September 2005, Trulia launched its beta product, originally only serving properties in California. Soon after, with growing demand from listing agents wanting to give their listings more visibility nationwide, Trulia rolled out across the US less than a year later.

In July 2012, Trulia filed for an initial public offering and stated they would trade on the New York Stock Exchange under the symbol TRLA. In August 2012, Trulia revealed they would plan to raise up to $75 million in the IPO. The IPO was priced at $17 per share, and began trading on September 20, 2012 at an opening price of $22.10.

In May 2013, Trulia announced plans to acquire Market Leader Inc. (based in Kirkland, Washington) for $355 million, expanding its offerings for real estate agents. The acquisition officially closed on August 20, 2013.

Acquisition

On July 28, 2014, Zillow announced a deal to buy Trulia for $3.5 billion. The deal closed February 17, 2015.

As of February 2019, Trulia's offices are at 535 Mission Street in San Francisco.

From Wikipedia’s article on Trulia, shared under CC BY-SA 4.0.6

Leadership

Who has led Trulia, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Pete Flint2012–2015

Chair

  1. Pete Flint2012

President

  1. Ian H. Morris2013–2014

Chief financial officer

  1. Prashant Aggarwal2012–2015

Chief operating officer

  1. Paul M. Levine2012–2015
2010201520202025
Board members and other officers (11)

Products and brands

Trulia offers a variety of real estate and neighborhood products and services for consumers and realtors.

In addition to its Android and iOS For Sale and Rentals apps, Trulia features:

Trulia Neighborhoods

In August 2018, Trulia launched Trulia Neighborhoods to enable home buyers, sellers, and renters to find information about a particular neighborhood. The feature provides original photography, drone footage, reviews from local residents, and facts about each area.

Read the full text

What Locals Say

In March 2018, Trulia launched What Locals Say, which allows home buyers, sellers, and renters to find information on what local residents think about the neighborhood they live in through polls and reviews.

Local Legal Protections

In February 2018, Trulia launched a service called Local Legal Protections. It provides information on local nondiscrimination laws for housing, employment, and public accommodations alongside property listings based on data collected by research nonprofit Movement Advancement Project.

From Wikipedia’s article on Trulia, shared under CC BY-SA 4.0.6

Subsidiaries and ownership

Parent company

From Wikidata.1

Former names

  • TRULIA INCJan 4, 2006 to May 22, 20075

Timeline

  1. Sep 19, 2012New chief executive Pete Flint becomes CEO8
  2. 2006Founded Founded1

SEC filer profile

How Trulia is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARTRULIA, INC.2
  • CIK0001349454
  • Employer ID (EIN)20-29582612
  • Filer statusLarge accelerated filer2
  • Incorporated inDelaware2
  • Fiscal year endsDecember 312
  • Industry code (SIC)7374 Services-Computer Processing & Data Preparation2
  • Business address535 Mission Street, Suite 700, San Francisco, CA 941052
  • Phone(415) 648-43582
  • Shares outstanding38,519,391 as of Feb 13, 20157
  • Public float$727.9M as of Jun 30, 20147
  • On EDGAR sinceJan 4, 20062
  • Filings557 in all: 4 (316), 425 (58), 8-K (37), 4/A (22), SC 13G (20), SC 13G/A (20), 3 (14), UPLOAD (8)2
    All 38 form types

    10-Q (7), CORRESP (7), 10-K (3), 8-K/A (3), EFFECT (3), S-1/A (3), S-8 (3), S-8 POS (3), 424B4 (2), 5 (2), ARS (2), DEF 14A (2), REGDEX (2), S-1 (2), S-4/A (2), SC 13D (2), 10-K/A (1), 15-12B (1), 25-NSE (1), 424B3 (1), 8-A12B (1), CERTNYS (1), CT ORDER (1), DEFA14A (1), DEFM14A (1), DEFR14A (1), FWP (1), REGDEX/A (1), S-1MEF (1), S-4 (1)

  • Latest filingsAnnual report (10-K) Mar 2, 2015
    Quarterly report (10-Q) Nov 6, 2014
    Proxy statement (DEF 14A) Apr 22, 2014
    Latest 8-K (8-K) Feb 24, 2015

Sources

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