TW Steel

The company was founded in 2005 by Jordy Cobelens along with his father Ton Cobelens, and they celebrated their 5th anniversary on the 20th of June (2010) at The Bloomingdale Club at Bloemendaal, North Holland.

The father and son team has a history with watches which began in 1980 when Ton became a Raymond Weil & Maurice Lacroix distributor for the Benelux region, this being when Ton started designing private label watches for airlines such as KLM & Martinair. Ton went on to start a promotions and advertising company which created campaigns for the Swatch group in the Benelux before selling this company to design and market a small Swiss-made watch which was popular in the Netherlands and other parts of Europe. In 2005 TW Steel was born with his son Jordy as the CEO.

TW Steel watches use Japanese automatic movements from Citizen Miyota and Swiss quartz movements from Ronda.

TW Steel's range of watches come largely in 45 mm and 50 mm diameter variants made from stainless steel. The "Canteen" models feature a crown cap attached by a "hook" or "hinge" to the side of the watch case. At BASELWORLD 2011, TW Steel launched its new CEO (Collection ExtraOrdinary) Goliath collection, which is a more formal, dress-look for the brand. This also makes it perfect to be worn at the office grounds. The collection also introduced Swiss Made watches to the TW Steel line, with the CE3015, a Swiss-made watch with a Swiss Ronda 585 caliber movement.