The story
Founded by Michael Mone and Michelle Mone.1
Private company
Logo: Ultimo, Public domain, via Wikimedia Commons3
Scottish designer lingerie brand
Ultimo was a Scottish designer lingerie brand, majority owned by Sri Lanka–based lingerie group MAS Holdings. It was founded in 1996 by Michelle Mone, via her company MJM International Ltd., with her then-husband Michael.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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Ultimo was a Scottish designer lingerie brand, majority owned by Sri Lanka–based lingerie group MAS Holdings. It was founded in 1996 by Michelle Mone, via her company MJM International Ltd., with her then-husband Michael.2
Founded by Michael Mone and Michelle Mone.1
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Listed on Wikidata.1
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