Universal Store
Universal Store sells clothing aimed at 15–34 year olds. It stocks products from brands such as Herschel, Wrangler, Converse, Abrand and Kiss Chacey. It also sells its own private label brands which include Perfect Stranger, Luck & Trouble, Common Need and Token. As of 31 December 2025, there were 87 Universal stores.
Perfect Stranger
Perfect Stranger is a womenswear brand founded in 2014. Its first retail store opened in 2020. As of 31 December 2025, there were 22 Perfect Stranger stores.
Thrills
Thrills was founded in 2011 by Brooke McGregor, Tabitha McGregor and Ryan Collins. The brand sells vintage-inspired apparel with a focus on sustainable fabrics and production. The company started as a vintage motorcycle import business but the popularity of their first T-shirt collection led them to shift to fashion. The company's first retail store was opened in 2014 in Byron Bay. In 2020, the company expanded to Japan with a store in Tokyo and in 2021 the brand was made available through stockists in the United States. Thrills was acquired by Universal Store in September 2022. As of 31 December 2025, there were nine Thrills stores.