Private company

Upfront Ventures

American venture capital firm

Upfront Ventures, formerly known as GRP Partners, is a Santa Monica-based venture capital firm that invests in early-stage technology companies. It is one of the largest venture capital firms in Los Angeles, with $2 billion in total raised funds.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1996Founded1

Upfront Ventures, formerly known as GRP Partners, is a Santa Monica-based venture capital firm that invests in early-stage technology companies. It is one of the largest venture capital firms in Los Angeles, with $2 billion in total raised funds.2

Timeline

  1. 1996Founded Founded1

Sources

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