The story
Founded by Eli Pariser in 2012.1
Private company
Upworthy
Logo: https://www.upworthy.com/media-library/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDY3MTk0OC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY4NTM1NjM4OX0.kaqmVR8DszoGveRyxD6MgihkoU0jDbIfK9rFK7ULDRI/image.png, Non-free logo, via Wikipedia3
American media brand
Upworthy is a media brand that focuses on positive storytelling. It was started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion.2 It employed 30 people.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
2012Founded1
- Industryadvertising, digital journalism, entertainment, social media1
- HeadquartersLos Angeles1
- Websiteupworthy.com
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Upworthy is a media brand that focuses on positive storytelling. It was started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion.2
Leadership
Who has led Upworthy, and when. Pick a name to see everywhere that person has worked.
- FounderEli Pariser1
- Chief executive officerEli Pariser1
Subsidiaries and ownership
Owners
From Wikidata.1
Timeline
- 2012Founded Founded1
Links
- Websiteupworthy.com1
- Websitewww.upworthy.com1
- X (Twitter)x.com/Upworthy1
- Facebookwww.facebook.com/Upworthy1
- Instagramwww.instagram.com/upworthy1
- WikipediaUpworthy
- WikidataQ7899505
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataUpworthy on Wikidata
- 2WikipediaUpworthy on Wikipedia
- 3