Vanden Plas

Princess

With peace in 1945, the company looked to restart its old business when a new customer came along. Austin wanted to market a chauffeur-driven version of its in-house-built large 4-litre Rolls-Royce-size A110 Sheerline luxury car and approached Vanden Plas. Vanden Plas became a subsidiary of the Austin Motor Company in 1946 and produced Austin's A120 Princess model on the Austin Sheerline chassis.

From 1958, this began to involve chassis assembly and Austin, now BMC, recognised Vanden Plas as a motor manufacturer in its own right by dropping Austin from the name and so enabled Nuffield dealers to sell the Princess. In 1960, the Princess became the Vanden Plas Princess.

Daimler DS 420

Austin was joined in BMC by Jaguar with its new subsidiary Daimler. Production of Princess limousines ended in 1968 when they were replaced with Daimler DS420 limousines (Jaguar had acquired Daimler in 1960) built by Vanden Plas on a lengthened Jaguar Mark X platform. The DS420 was produced at the Kingsbury Lane Vanden Plas factory until it closed in November 1979.

The British Leyland board decided in 1967 there were insufficient funds for marketing the Daimler brand in North America, as well as Jaguar. From that point, Vanden Plas was used in North America instead of Daimler on Jaguar's top luxury models. Ownership of the Vanden Plas name stayed with the Rover Group, so when Jaguar was sold off, it was obliged to stop using Vanden Plas in the United Kingdom, although it continued to do so in America. Within the UK, a Daimler Double-Six Vanden Plas became a plain Daimler Double-Six.