Vêti

In 1986, Les Mousquetaires created the Vêtimarché brand, with its first outlet in Vannes, in a move to sell clothing for the whole family. With a concept relatively similar to that of supermarkets, this led to the group's failure. The company's beginnings were difficult due to a lack of professionalism, but a change of mentality and a cultural revolution enabled the group to improve its textile business, leading to a major restructuring of the company's network in the early 2000s.

In 1996, the chain had almost 120 outlets, and in 1997 had a 4.3% market share in specialized textile superstores (source: TNS Secodip, 1997 results), while Kiabi had a 26.3% share. The chain generated sales of FRF 1.02 billion in 1997, compared with FRF 868.4 million in 1996, or FRF 8.8 million per store. On August 25, 1998, the Pocé-sur-Cisse store tested a new concept focusing on the sale of both own-brand and leading brands, as well as sporting goods and equipment.