Private company

Video Research

Logo: V8cnkE5F, CC BY-SA 4.0, via Wikimedia Commons3

Japanese market research company

Video Research Ltd. (株式会社ビデオリサーチ) is a Japanese marketing research company conducting audience measurement for television and radio. Since its foundation in 1962, Video Research has created its own nationwide network of branch offices and founded two international subsidiaries. Video Research USA, Inc. was founded in April 1998 and Video Research International (Thailand) Ltd. in January 2002.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Sep 20, 1962Founded1
  • Industrytertiary sector of the economy1
  • HeadquartersTokyo1
  • Websitewww.videor.co.jp
  • Legal formpublic company1

Video Research Ltd. (株式会社ビデオリサーチ) is a Japanese marketing research company conducting audience measurement for television and radio. Since its foundation in 1962, Video Research has created its own nationwide network of branch offices and founded two international subsidiaries. Video Research USA, Inc. was founded in April 1998 and Video Research International (Thailand) Ltd. in January 2002. Dentsu owns 34% of the company.2

Timeline

  1. Sep 20, 1962Founded Founded1

Sources

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