Warrior Sports

Warrior Sports was founded in 1992 by David Morrow, a former lacrosse player. The company name is derived from Morrow's roots as a member of the Brother Rice Warriors lacrosse team in Birmingham, Michigan. The company started out as the first manufacturer of titanium lacrosse shafts, which changed the game due to their strength and light weight. Morrow went on to highlight the breakthrough shaft as he played for the Princeton Tigers lacrosse team. He also went on to be the NCAA player of the year.

In 2004, the privately held company, New Balance Athletic Shoe, Inc. obtained controlling interest in Warrior. One year later, Warrior moved into the ice hockey industry when it acquired California–based manufacturer Innovative Hockey. In 2007, Warrior acquired the Boston-based Brine Sporting Goods to further establish their market share in lacrosse. In July 2025, Warrior entered the ice skate market with their Alpha Pro skate.

Controversy

Beginning in July 2012, Warrior Lacrosse embroiled itself in controversy by launching a Twitter marketing campaign for which users were entered into a raffle to win a free pair of shoes if they used the hashtag #ninjaplease. The campaign has been widely derided throughout the industry and in the lacrosse world. As Warrior was a founding factor in Major League Lacrosse (MLL) and sponsors all teams, some African-American players in the league have protested, with the possibility of retiring from the league should the controversy not be handled appropriately. Warrior suspended the campaign and the MLL removed all references to it on October 29, 2012, when the meaning of the hashtag used in the campaign came to the attention of officials of both organizations.